ClickZ Household Newsletter - 09.12.2024

PLUS: Discover Wayfair’s bold shift to immersive physical retail experiences

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ClickZ
September 12, 2024 • Estimated Reading Time: 6 minutes

Specialty Bites 🍪

Laura Ashley has teamed up with home textiles giant Envogue to bring its signature floral prints and English countryside style to North America. The partnership will see Envogue handling the design, production, and distribution of a new line of Laura Ashley Home Products, including kitchen textiles, aprons, decorative pillows, and tote bags.

Envogue's CEO, Nidhi Jain, expressed her excitement about blending their home market expertise with Laura Ashley’s iconic designs. Carolyn D'Angelo, Laura Ashley's president, highlighted the collaboration as a natural next step to broaden the brand's reach. The collection will launch this fall, with prices ranging from $20 to $50.

The line will make its debut at the New York Home Fashions Market later this month.

Liza Lefkowski, Wayfair's VP of Merchandising, is leading the company's transition into physical retail with enthusiasm. She emphasizes creating immersive customer experiences and values empathy and collaboration. Lefkowski finds the current retail landscape dynamic and exciting, confident in her team's ability to meet and exceed challenges.

Tineco introduces innovative home cleaning solutions at IFA Berlin. Highlights include the FLOOR ONE STRETCH S6, PURE ONE STATION 5, and PURE ONE A50S, featuring advanced self-cleaning, intelligent suction, and extended runtime. Additionally, Tineco showcases smart kitchen appliances like the Oveni One and Chiere One series.

Bed Bath & Beyond

Bed Bath & Beyond has entered a licensing agreement with Pem America to offer home textiles to other retailers. The deal covers various product categories and aims to distribute through mass market retailers and online marketplaces. Chairman Marcus Lemonis envisions the brand as aspirational and attainable, with potential for future licensing deals.

Zep introduces new cleaning products at Lowe's, including Heavy-Duty Citrus and Industrial Purple Degreaser & Cleaner Mists, and Outdoor Foaming Cleaner & Brightener. These innovative, eco-friendly solutions feature Flairosol technology for superior control and convenience, enhancing cleaning efficiency and effectiveness. Zep Plus Glass & Mirror Cleaner also debuts.

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Snapchat users in the US shop more frequently than Instagram users, with 16.3% making weekly purchases compared to Instagram's 8.2%. Despite Facebook's larger user base and annual purchase popularity, Snapchat's intuitive shopping features and short video content drive its success among younger consumers. Social media shopping is booming!

Snapchat introduces new ad products, including an enhanced Lead Gen suite, First Lens Unlimited, and AR Extensions. The platform's Q2 2024 report shows a 16% revenue increase and a 243% rise in adjusted EBITDA. New features target app advertisers and leverage ML and AI for improved ad performance.

ClickZ is a Contentive publication in the DTC Ecommerce division