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- ClickZ Household Newsletter - 01.09.2025
ClickZ Household Newsletter - 01.09.2025
Plus: Jamie Bolton’s E-commerce marketing predictions for 2025🏠
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Welcome to ClickZ Household, your essential newsletter for home and household products e-commerce professionals. 🏡 As we kick off 2025, now is the perfect time to tidy up your strategies and set the stage for a prosperous year in the household products market.
Top Reads 🌟
E-COMMERCE MARKETING
Jamie Bolton's 2025 E-commerce Marketing Predictions
🚀 AppLovin’s Breakout Year
Early data from Fospha shows AppLovin is a top 3 channel for acquiring new customers and the 2nd largest source of paid traffic for some brands.
🛍️ Social Commerce Boom (Hello, TikTok Shop!)
Social commerce is set to hit $80B in the US, with TikTok Shop leading the way with its seamless shopping experience.
📱 Third-Party Sales Channels on the Rise
As disposable incomes are squeezed, shoppers are turning more to Amazon, but also its budget competitors like Temu and Shein. In 2024, Temu quietly became the most downloaded app on the US App Store.
The challenge? Brands still struggle to understand how their advertising on platforms like Meta and TikTok drives demand on third-party sales channels.
(Stay tuned—Fospha is working on a solution for 2025! 👀)
ClickZ is Live at CES—Let’s Spotlight Your Vision🌟
As part of our coverage, we’re hosting exclusive interviews with visionary thinkers to spotlight groundbreaking ideas, unveil new innovations, and engage a global audience of decision-makers.
This is your chance to share your vision and connect with a worldwide audience! 👇
Sector Spotlight 🎥
MARKETING INNOVATION
Immerse in Elegance Discover Mr. Bubble's Luxurious New Bath Innovations
Mr. Bubble introduces innovative bath products for National Bubble Bath Day, offering creative sensory experiences with new Foam Soaps, Bath Dough, and a retro tin candle. Marketing leaders should note the brand's strategic emphasis on combining playful product design with STEM learning, enhancing customer engagement and loyalty through digital exclusives and promotional pricing.
LUXURY GAME-DAY HOSTING
Finish and Truff Team Up To Provide Unbeatable Game-Day Hosting
Finish and TRUFF's collaboration offers a strategic boon for game day hosts, blending culinary innovation with household efficiency. This tandem approach by Finish and TRUFF highlights the importance of crafting a narrative that connects sensory delight with practical benefits. By offering a robust solution to a familiar pain point, these brands create a double-edged consumer appeal—delighting taste buds while freeing up leisure time.
Big Lots has agreed to a strategic sale with Gordon Brothers, transferring assets to Variety Wholesalers. This move aims to preserve the brand and jobs, enabling future growth for Big Lots. The transaction reflects a strategic victory for the company, pending Bankruptcy Court approval, offering significant industry insights.
RETAIL EXPANSION
Daiso Announces New Store Opening in Katy, Texas
Daiso announces its latest store opening in Katy, Texas, marking another step in its U.S. expansion strategy. Set for January 2025, this 6,000-square-foot location will offer unique, affordable products. The opening symbolizes Daiso’s commitment to strategic growth, leveraging consumer enthusiasm and expanding their presence in growing markets.
Influencer Corner 📣
Performance Pulse 📈
E-COMMERCE GROWTH
Master E-Commerce Growth with Optimization, Personalization and Simplification for 2025 Success
As e-commerce evolves, growth in 2025 hinges on mastering the basics: clarity, optimization, and personalization. SMART goal-setting ensures campaigns stay focused, while refined website usability and core platform expertise enhance customer experiences. By leveraging deep audience insights and streamlining ad strategies, marketers can prioritize long-term, sustainable growth over fleeting trends, positioning their brands for measurable success.
Retail experts predict the convergence of physical stores and digital innovation, like live shopping, will transform retail by 2025. Physical stores will evolve into interactive experience hubs, integrating omnichannel strategies.
Key tactics include:
- blending digital with in-store journeys
- utilizing AI
- enhancing customer engagement through personalized experiences
Influencer Marketing | 📍 New York City, NY |
Global Marketing | 📍 Los Angeles, CA |
Marketing & Comms | 📍 Austin, TX, USA |
Your Say 🙋🏽♀️
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ClickZ is a Contentive publication in the DTC Ecommerce division