ClickZ Household Newsletter - 01.09.2025

Plus: Jamie Bolton’s E-commerce marketing predictions for 2025🏠

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Priscilla Soedarpo & Rafe Houston
January 09, 2025 • Estimated Reading Time: 7 minutes

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Welcome to ClickZ Household, your essential newsletter for home and household products e-commerce professionals. 🏡 As we kick off 2025, now is the perfect time to tidy up your strategies and set the stage for a prosperous year in the household products market.

Top Reads 🌟

🚀 AppLovin’s Breakout Year
Early data from Fospha shows AppLovin is a top 3 channel for acquiring new customers and the 2nd largest source of paid traffic for some brands.

🛍️ Social Commerce Boom (Hello, TikTok Shop!)
Social commerce is set to hit $80B in the US, with TikTok Shop leading the way with its seamless shopping experience.

📱 Third-Party Sales Channels on the Rise
As disposable incomes are squeezed, shoppers are turning more to Amazon, but also its budget competitors like Temu and Shein. In 2024, Temu quietly became the most downloaded app on the US App Store.

The challenge? Brands still struggle to understand how their advertising on platforms like Meta and TikTok drives demand on third-party sales channels.
(Stay tuned—Fospha is working on a solution for 2025! 👀)

ClickZ is Live at CES—Let’s Spotlight Your Vision🌟

CES 2025 is here, and ClickZ is in action!

As part of our coverage, we’re hosting exclusive interviews with visionary thinkers to spotlight groundbreaking ideas, unveil new innovations, and engage a global audience of decision-makers.

This is your chance to share your vision and connect with a worldwide audience! 👇

Sector Spotlight 🎥

Mr. Bubble introduces innovative bath products for National Bubble Bath Day, offering creative sensory experiences with new Foam Soaps, Bath Dough, and a retro tin candle. Marketing leaders should note the brand's strategic emphasis on combining playful product design with STEM learning, enhancing customer engagement and loyalty through digital exclusives and promotional pricing.

Finish and TRUFF's collaboration offers a strategic boon for game day hosts, blending culinary innovation with household efficiency. This tandem approach by Finish and TRUFF highlights the importance of crafting a narrative that connects sensory delight with practical benefits. By offering a robust solution to a familiar pain point, these brands create a double-edged consumer appeal—delighting taste buds while freeing up leisure time.

Big Lots has agreed to a strategic sale with Gordon Brothers, transferring assets to Variety Wholesalers. This move aims to preserve the brand and jobs, enabling future growth for Big Lots. The transaction reflects a strategic victory for the company, pending Bankruptcy Court approval, offering significant industry insights.

Daiso announces its latest store opening in Katy, Texas, marking another step in its U.S. expansion strategy. Set for January 2025, this 6,000-square-foot location will offer unique, affordable products. The opening symbolizes Daiso’s commitment to strategic growth, leveraging consumer enthusiasm and expanding their presence in growing markets.

Influencer Corner 📣

Influencer Marketing in 2025:

Where Should Brands Invest? With over 50% of brands set to increase creator budgets in 2025, the question isn’t if influencer marketing will grow—it’s how brands should allocate these dollars.

Experts emphasize the shift toward scale and centrality in the marketing mix. Brands need to align spending with their goals—whether driving sales or boosting awareness.

Sarah Levinger on LinkedIn: 3 Rules for DTC Success

Timing is everything—especially for DTC brands. Sarah Levinger highlights how delivering incentives at the right moment can make all the difference. 💡

In her recent post, Sarah breaks down the 3️⃣ golden rules of timing that every brand should know.

A small spoiler: Action + reward = happy brain 🧠, reward key behaviors, and… well, you’ll have to read the full post for the rest.

Performance Pulse 📈

As e-commerce evolves, growth in 2025 hinges on mastering the basics: clarity, optimization, and personalization. SMART goal-setting ensures campaigns stay focused, while refined website usability and core platform expertise enhance customer experiences. By leveraging deep audience insights and streamlining ad strategies, marketers can prioritize long-term, sustainable growth over fleeting trends, positioning their brands for measurable success.

Retail experts predict the convergence of physical stores and digital innovation, like live shopping, will transform retail by 2025. Physical stores will evolve into interactive experience hubs, integrating omnichannel strategies.

Key tactics include:
- blending digital with in-store journeys
- utilizing AI
- enhancing customer engagement through personalized experiences

Influencer Marketing

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Global Marketing

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Marketing & Comms

 📍 Austin, TX, USA

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