ClickZ Household Newsletter - 09.19.2024

PLUS: Grind's custom coffee machine and Tesco's affordable luxury homeware

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ClickZ
September 19, 2024 • Estimated Reading Time: 6 minutes

Specialty Bites 🍪

SharkNinja partners with Courteney Cox to launch the PowerDetect NeverTouch Pro 2-in-1 Robot Vacuum and Mop, and the PowerDetect Clean & Empty Cordless Vacuum. The campaign will feature Cox in videos across streaming platforms and social media, showcasing the innovative features of these new cleaning solutions.

Grind has teamed up with Sage Appliances to create a bespoke edition of the Barista TouchTM Impress, aiming to bring the Grind coffee shop experience right into your kitchen.

Coffee brand Grind has partnered with Sage Appliances to design a bespoke edition of the Barista TouchTM Impress

The collaboration has resulted in a machine that comes with a suite of premium accessories, including a portafilter, milk jug, and knock box, all crafted from polished stainless steel.

It's like having a mini Grind café in your kitchen, minus the hipster barista with the ironic mustache. And if you’re worried about mastering this beast, fear not. The Grind app offers exclusive video content featuring tips and tricks from Grind’s Head of Coffee. So, you can pretend you’re a barista without the pressure of actual customers.

In essence, this machine is Grind’s love letter to coffee aficionados who crave that perfect cup at home. It’s a blend of style, functionality, and a dash of Grind’s signature flair.

Tesco's new F&F Home collection offers stylish, minimaluxe homeware at affordable prices. Featuring creamy neutrals and cozy furnishings, the range includes items like a Persian-style rug for £35 and ribbed glassware starting at 50p. Available in-store and online, it promises luxury looks on a budget.

The future of retail media lies in ultra-personalization at the household level, driven by advanced data analytics, AI, and machine learning. Retailers will tailor products and services to individual and household needs, enhancing customer loyalty and experience. Privacy and trust will be crucial for success.

Decluttering can be daunting, but there are many ways to responsibly dispose of household items. From sneaker recycling to furniture repair, and e-waste schemes, experts offer solutions for various clutter types. Check local resources like Planet Ark and TerraCycle for specific disposal methods, ensuring a cleaner, more organized home.

Performance Platters 🍽️

Fospha's latest report, "The State of E-Commerce H2 2024", reveals crucial trends that will shape your marketing strategy. What's inside:

📱 How the major platforms' KPIs have trended in 2024, and where you should be investing. 

🚀 How to access Paid Social's huge scaling potential. 

✨ The most effective Google channel of 2024.

🎯 Full-funnel strategies for Meta, TikTok and Snapchat

Let's break down the platform-specific insights: 

  • TikTok: Emerging as a powerhouse for efficient new customer acquisition 

  • Meta: Maintaining strong performance with competitive CAC 

  • Snapchat: Experiencing rapid growth, particularly effective during peak shopping periods 

These findings underscore how impactful platforms like Meta, TikTok and Snapchat continue to be for driving sales - yet how underinvested they remain. It's incredible to see that brands can triple spend in Paid Social before becoming unprofitable. Success now lies in diversifying across the entire funnel, understanding the nuances of each platform, and continuously optimizing to unlock more scaling potential. 

Jamie Bolton, VP Growth at Fospha

Shopify partners with Roblox to integrate in-game shopping, allowing brands to sell physical items directly within the game. This collaboration targets Roblox's 80 million daily users, with a full launch in 2025. Shopify's president highlights the endless possibilities, emphasizing the future of immersive commerce in the digital world.

We Are Social's new study highlights five trends reshaping brand-creator collaborations: creators reinventing themselves, relatable realism, influential allies, credible creativity, and extreme influence. Brands should adapt to these shifts, partnering with creators through lifestyle changes and focusing on relevant, stable content over aspirational luxury.

ClickZ is a Contentive publication in the DTC Ecommerce division