ClickZ Household Newsletter - 10.03.2024

PLUS: Catch up on how Costco tackles its growth challenges, Mondelēz leverages AI for marketing, and Campbell’s journey in digital overhaul.

Author

Sophie Bruxner-Randall
October 03, 2024 • Estimated Reading Time: 5 minutes

Specialty Bites 🍪

Costco's latest earnings report is a rollercoaster of e-commerce triumphs and membership drama. The retail giant saw a slight bump in shares after revealing robust quarterly earnings, thanks to a surge in online sales. Shoppers are flocking to Costco for the convenience of e-commerce, even as the company cracks down on membership sharing and hikes its annual fee to $65.

Despite the Netflix-style crackdown on membership moochers, Costco's loyalty program remains strong, boasting 76 million subscribers. Foot traffic is up too, with visits increasing by over 10% year-over-year in recent months. This surge in foot traffic has Costco poised for a bustling holiday season, with plans to hire 24,000 seasonal employees to manage the rush.

But wait, there's more! Costco isn't just about bulk buys and $1.50 hot dog combos. The company is expanding its footprint with 30 new locations in fiscal 2024, including international markets like Japan and Korea. In a surprising twist, Costco is also venturing into affordable housing. In South Los Angeles, they're opening a new store with 800 apartments above it, 23% of which will be for low-income households.

So, whether you're in it for the bulk bargains or the free samples, Costco's got something for everyone—even a rooftop pool.

Mondelēz International is launching a generative AI marketing platform to enhance personalized content creation. Partnering with Accenture and Publicis Groupe, the platform aims to expedite content production and improve consumer experiences. CEO Dirk Van de Put highlights its potential to revolutionize marketing efficiency and personalization.

Campbell Soup Company is navigating the complex consumer goods landscape by digitalizing efforts, aligning physical and digital commerce, and leveraging data for targeted marketing. Their focus on seamless consumer experiences and strong leadership is driving innovation and growth, as highlighted at the 2024 Consumer Goods Sales & Marketing Summit.

Quick Poll 🗳️

Meta is enhancing its ad platform with AI-powered updates, allowing advertisers to customize objectives and measure incrementality. New API integrations with third-party analytics tools like Google Analytics and Northbeam aim to provide a more accurate picture of campaign performance. These changes are part of Meta's long-term optimization strategy.

In light of ad platforms increasingly partnering with third-party measurement solutions, which of the following providers have you heard of?

Login or Subscribe to participate in polls.

Igloo and the NFL celebrate their fourth season of partnership, expanding their lineup of NFL-themed coolers and drinkware. The "Together with NFL" campaign aims to unite fans with new products, including team-branded Playmate coolers and innovative designs. Available now, these items enhance the game-day experience for all fans.

The article highlights the environmental impact of conventional laundry detergents and presents eco-friendly alternatives. It discusses the benefits of powdered detergents, liquid options, and innovative solutions like soap nuts and laundry strips. The focus is on reducing plastic waste and harmful chemicals while maintaining effective cleaning performance.

Performance Platters 🍽️

Brands are leveraging holistic video strategies to engage consumers across multiple platforms, driving full-funnel business outcomes. By utilizing first-party data and diverse video channels, companies like PepsiCo and Lexus achieve significant increases in brand awareness, consideration, and conversions. Amazon Ads exemplifies this approach, offering expansive opportunities for advertisers.

DMEXCO 2024 showcased AI's practical applications, retail media's growth, and the shift to cookieless solutions. Key trends included AI-driven transformation, the rise of retail media, and the importance of first-party data. The event emphasized collaboration, transparency, and the evolving landscape of digital marketing, highlighting innovation and future opportunities.

Brand websites remain crucial for the golden quarter, driving engagement and sales, according to Visualsoft's research. While social media is growing in importance, targeting the right consumers is essential. Newsletters and nostalgic Christmas ads also play significant roles, with nearly half of consumers driven by nostalgia.

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