ClickZ Household Newsletter - 11.21.2024

PLUS: Why experimenting with retail tech can boost brand loyalty

Author

Priscilla Soedarpo
November 21, 2024 • Estimated Reading Time: 6 minutes

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Niche Nuggets 🔎

NEXE Innovations Inc.

NEXE Innovations Inc., a leader in compostable materials, has announced a strategic partnership with ecoBeans Coffee Inc., marking a significant step in sustainable coffee solutions. This collaboration, initiated in 2023, has seen ecoBeans utilize NEXE's BPI-certified compostable coffee pods, which have garnered positive feedback from initial market tests. The partnership aims to expand ecoBeans' reach in both retail and office coffee services (OCS), with products available at Nature's Fare Markets, select Save on Foods locations, and online. The OCS products will be distributed through Thirst First Refreshments Inc., a prominent player in British Columbia's office coffee sector.

The ecoBeans brand is not just about coffee; it embodies a philosophy of environmental consciousness and intentional living. Founder Alina Gogoescu emphasizes the brand's mission to inspire sustainable practices with every cup. This partnership with NEXE aligns with ecoBeans' vision of fostering connections and promoting sustainability.

NEXE Innovations, known for its innovative compostable solutions, sees this partnership as an opportunity to enhance its presence in the retail and OCS markets. President Ash Guglani highlights the potential for increased awareness of NEXE's offerings. The company's proprietary compostable material, showcased in the NEXE Pod, is designed to withstand heat and pressure, offering a viable alternative to plastic. This collaboration underscores the growing demand for sustainable solutions in the coffee industry, reflecting a broader trend towards environmental responsibility.

Brands should embrace new retail technologies, as consumers are forgiving of initial failures. While innovation is valued, quality and fair pricing remain top priorities. AI should enhance, not overshadow, product quality. Brands that experiment with tech can improve consumer experiences and loyalty, especially in grocery retail.

illycaffè

illycaffè celebrates 50 years of innovation with its pioneering paper coffee pod, now an industry standard. The new ILLY X2.2 E.S.E. machine, designed for sustainability, reflects illy's commitment to quality and environmental responsibility. This aligns with growing consumer demand for sustainable products, enhancing illy's global presence.

Mike Gomes has joined Perfetti Van Melle as VP of supply chain for North America, bringing over 30 years of experience from companies like Kroger and Procter & Gamble. He will oversee three factories and report to Sylvia Buxton, as the company expands its operations and workforce.

Hellmann’s

Hellmann's introduces Mayonnaise Blanc, a unique gag gift for holiday gatherings. The bottle, resembling wine, contains a jar of mayonnaise, perfect for creating holiday dishes. This playful product is not available for purchase but can be won online, promising to make you the best gift-giver this season.

Performance Pulse 📈

B2B marketing can benefit from humor, making brands memorable and relatable. By gradually incorporating humor, understanding your audience, and staying current with trends, you can enhance engagement and brand recognition. A strategic, outcome-based approach ensures humor aligns with brand values, fostering creativity and deeper connections with decision-makers.

Brands are gearing up for a mobile-first holiday shopping season, with mobile purchases expected to drive 53% of online sales. Companies like Therabody and Barriere are optimizing their digital experiences, focusing on quick-pay options and streamlined checkout processes to capture the attention of multitasking consumers.

Advertisers and creators are enhancing performance on YouTube and Reddit by focusing on authenticity and trust. Reddit users value learning and diverse opinions, while YouTube offers creators new ad partnership tools. Brands can improve engagement by aligning content with user interests, leading to higher conversions and consumer trust.

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