ClickZ Household Newsletter - 12.5.2024

Top Shelf 🛒

2025 PLANNING
Maximize Your E-Commerce Growth in 2025: Fospha’s Proven Strategy Guide

With BFCM wrapped up, marketers are shifting gears to plan for 2025. To help you start strong, here are three essential tips to set your brand up for growth:

1️⃣ Get the Right Measurement in Place: You can’t plan for next year without accurate measurement. Yet, many brands stick with the devil they know—Last Click— despite its fundamental flaws.

With BFCM in the bag, now’s the perfect time to adopt effective full-funnel measurement. Plus, Fospha delivers YoY metrics from the start, so you can dive into budget planning ASAP.

2️⃣ Consider Adjusting Your Channel Mix: What worked last year might not work now. Successful brands adapt by altering their channel mix and ad spend as they scale. We find that as brands mature, they have to focus on expanding their upper funnel spend to create more demand to capture.

3️⃣ Reflect on Peak Performance: Before diving into next year, take time to assess your BFCM performance. Benchmarking data is your compass and gives you data-backed edge for 2025 planning.

For free BFCM 2024 benchmarking data, sign up for priority access to our BFCM 2024 Report here.

Sector Spotlight 🎥

RETAIL STRATEGY INSIGHTS
Tineco's Strategic Market Leadership Through Innovative Floor Care Technologies

Tineco's recent accolade as the global leader in wet & dry vacuum sales, surpassing 5 million units, invites a deep dive into their strategic marketing. Innovations like the FLOOR ONE S6 and PURE ONE Station 5 spot the potential for enhancing customer offerings and inform expansive strategies in the ever-evolving field of consumer electronics.

RETAIL STRATEGY MOVE
Dreame Technology Elevates Retail Distribution Strategy with Target Collaboration

Dreame Technology's recent partnership with Target demonstrates a crucial shift in retail strategy, reflecting the increasing importance of big-box collaborations. As their product line, including the Dreame E30 Ultra and K20 Pro, becomes widely available, observe how such partnerships can enhance brand visibility and consumer engagement. This approach aligns seamlessly with current trends in innovative consumer electronics.

With Dreame's advanced cleaning solutions now more accessible, examine the implications for consumer purchasing behavior. This case provides a thoughtful perspective on leveraging retail relationships to boost brand recognition and market share in competitive sectors.

This expansion acts as a living example of how aligning with major retailers like Target can maximize market reach. Incorporate this strategy into your marketing playbook for insights into product distribution and placement, focusing on amplifying accessibility and consumer appeal within the e-commerce context.

MARKETING INNOVATIONS
E-Commerce Transformation as AI-Driven QR Codes Enhance Digital Marketing Strategies

Tost Beverages is leveraging AI to revolutionize engagements with personalized toast generators, accessible through QR codes in ads. Embrace this trend as brands like Dussé, Oreo, and Coca-Cola integrate AI into marketing, enhancing consumer experiences and driving cross-channel interactions. Innovate strategically for competitive edge.

FOOD & BEVERAGE
CPG Volumes Rise as Consumers Embrace E-Commerce and Value Channels

Consumer Packaged Goods (CPG) volumes increased for the first time in three years, driven by growth in value channels and e-commerce amid rising food prices. Private labels outpaced national brands, while premium products surged despite declining convenience store visits, highlighting evolving consumer shopping trends, according to Circana's data.

BUSINESS STRATEGY
Joe Sta-Romana Joins Haleon to Boost Customer Strategy Through Analytics

Joe Sta-Romana joins Haleon as Chief Customer Officer to enhance U.S. customer strategy with data analytics and digital-driven solutions. With experience from Unilever and Procter & Gamble, Sta-Romana is set to drive growth, leveraging his deep retail insights and innovative strategies for stronger retailer relationships.

For household e-commerce marketers, this move reflects the growing importance of data-informed decision-making to deliver tailored shopping experiences and build long-term customer loyalty in a competitive market.

Influencer Corner 📣

Optimization Hub ⚙️

E-COMMERCE INSIGHTS
Navigating E-commerce Success in Extended BFCM Sales Seasons

Extended Black Friday and Cyber Monday sales challenge e-commerce marketers, requiring strategic creativity in promotions to maintain profitability, especially for smaller brands. Early sales from major retailers like Amazon emphasize the importance of proactive planning to stay competitive.

MARKETING INSIGHTS
E-commerce Marketing Budgets Essentials for Strategic Advancement

Strategically allocate 7-12% of revenue for eCommerce marketing; startups might invest 15-20% for initial growth. Focus on customer acquisition while prioritizing high-return channels and tracking ROI. Assess customer lifetime value for sustainable tactics. Challenge your eCommerce methods by embracing adaptability and regular evaluations to maximize long-term market gains.

E-COMMERCE TRENDS
Strategically Leveraging Buy Now, Pay Later to Enhance Customer Engagement

BNPL is reshaping holiday marketing strategies by integrating 0% financing with promotions, appealing to budget-savvy shoppers. This strategic approach not only differentiates brands but also offers a creative edge in managing consumer spending. Embrace these insights to enhance your strategic planning in the competitive e-commerce landscape, aligning with evolving consumer expectations.

Your Say 🙋🏽‍♀️